Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

Research on the influencing factors of consumer food safety risk perception

Authors
Huihui Sun
Corresponding Author
Huihui Sun
Available Online May 2017.
DOI
10.2991/icemct-17.2017.122How to use a DOI?
Keywords
food safety; risk perception; trust; influencing factors
Abstract

Based on the risk perception theory and trust theory as the research basis, constructs the consumer perception of food safety risks, industry level and enterprise level, the consumer trust endowment features four aspects of relationship model etc.. Through the questionnaire survey results show that industry level and enterprise level of trust trust has a significant impact on the food safety risk, consumer to government, media, farmers, retailers trust is high, the consumer perception of food safety and health risk, performance risk, financial risk, psychological risk is low.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-323-4
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.122How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Huihui Sun
PY  - 2017/05
DA  - 2017/05
TI  - Research on the influencing factors of consumer food safety risk perception
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 554
EP  - 559
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.122
DO  - 10.2991/icemct-17.2017.122
ID  - Sun2017/05
ER  -