Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

Research on Consumer Behavior in Mobile Internet Environment

Authors
Junli Zhang
Corresponding Author
Junli Zhang
Available Online May 2017.
DOI
10.2991/icemct-17.2017.87How to use a DOI?
Keywords
Consumer Behavior, Mobile Internet Environment
Abstract

In recent years, with the rapid development of mobile commerce at home and abroad, users' consumption through the mobile terminal network increased. In order to realize the continuous development and innovation of the mobile electronic business model and e-commerce application model, it is very important to study the behavior of consumers under the background of mobile network. Therefore, this paper will study the behavior of consumers in the mobile Internet environment with a view for the relevant researchers to learn from it.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-323-4
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.87How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Junli Zhang
PY  - 2017/05
DA  - 2017/05
TI  - Research on Consumer Behavior in Mobile Internet Environment
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 386
EP  - 389
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.87
DO  - 10.2991/icemct-17.2017.87
ID  - Zhang2017/05
ER  -