The Difficulties and Countermeasures of WeChat Marketing

DOI

10.2991/icemct-16.2016.83How to use a DOI?

Keywords

WeChat marketing; Difficulties; Countermeasures

Abstract

After micro-blog marketing, WeChat marketing, with its viscosity stronger and more accurate target location, has quickly become a new tool for enterprise marketing. With the introduction of precision marketing concept and the instant marketing research, point to point precision marketing has become the unique advantages of WeChat marketing, at the same time, the unique marketing mode of WeChat driven the reforms of mobile Internet. This paper first explains the WeChat marketing dilemma, that is, the difficulties existing in the WeChat marketing, and then puts forward relevant countermeasure.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhaohui Long
PY  - 2016/04
DA  - 2016/04
TI  - The Difficulties and Countermeasures of WeChat Marketing
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 386
EP  - 389
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.83
DO  - 10.2991/icemct-16.2016.83
ID  - Long2016/04
ER  -