The Future Development Trend of Mercedes-Benz in China

DOI

10.2991/978-94-6463-098-5_188How to use a DOI?

Keywords

SWOT; Mercedes-Benz; Economic market; Five force models

Abstract

This paper is about the future development direction and potential of Mercedes-Benz in China. SWOT and Porter's Five Forces are used to analyze the threats Mercedes-Benz needs to face and the opportunities it can seize. The data in this paper are secondary data. This paper analyzes Mercedes Benz from many aspects. Only by continuously optimizing the shortcomings mentioned in the article and solving the existing external threats can Mercedes-Benz maintain its leading position in the automobile market.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingyu Yao
PY  - 2022
DA  - 2022/12/27
TI  - The Future Development Trend of Mercedes-Benz in China
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1668
EP  - 1677
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_188
DO  - 10.2991/978-94-6463-098-5_188
ID  - Yao2022
ER  -