Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Attaining Bargaining Power over the Intermediate Firm from Supplier-Buyer Alliance: A Case from the Motion Picture Industry

Authors
Shufan Yuan1, *
1School of General Studies, Columbia University in the City of New York, New York, NY, 10027, USA
*Corresponding author. Email: chris.y@columbia.edu
Corresponding Author
Shufan Yuan
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_189How to use a DOI?
Keywords
The Five Forces Model; Bargaining power; Supplier-buyer alliance; Resource Based View; Motion picture industry
Abstract

This paper focuses on a proactive approach to bargaining power attainment via supplier-buyer alliance in a Five Forces framework. The case study first comprehensively analyzes the motion picture industry with the Five Forces Model, and incorporates the Resource Based View to illustrate the bargaining power of suppliers. An empirical case from the industry is discussed to exemplify the supplier-buyer alliance as a potential strategy to attain bargaining power in the supply chain. The foundation of the alliance is established on the heterogeneity of the bargaining power of buyers and suppliers. The process of bargaining power borrowing from the buyers to the suppliers can be observed in this relationship. This paper also proposes social media as a major form of the supplier-buyer alliance and points out the importance of a balanced social media presence. This study suggests that firms that play as suppliers in the supply chain should proactively seek sources of bargaining power by building the supplier-buyer alliance.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_189
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_189How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shufan Yuan
PY  - 2022
DA  - 2022/12/27
TI  - Attaining Bargaining Power over the Intermediate Firm from Supplier-Buyer Alliance: A Case from the Motion Picture Industry
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1678
EP  - 1685
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_189
DO  - 10.2991/978-94-6463-098-5_189
ID  - Yuan2022
ER  -