Analysis on investment decision of start-up company Based on POCD framework: the case of Naixue’s tea
- 10.2991/assehr.k.211209.335How to use a DOI?
- POCD framework; Naixue’s tea; Investment decisions; start-up company
In recent years, multiple startups have been found all around the world. Most of them need to be invested from VC to support their development. However, only a few startups grow into valuable companies that can bring money to investors, which means they need to assess the potential risk of startups. Unfortunately, existing methods to assess risks are not suitable for startups for their limitations. Therefore, we raise a new method called POCD framework. To explain it further, we used this method to assess a Chinese milk-tea company Naixue of four aspects. Finally, by comparing its advantages and disadvantages in four aspects, we concluded that Naixue is worth to invest. Eventually, in the process of assessing, we can note the merits of the POCD framework.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Shirui Che AU - Mirui Zuo PY - 2021 DA - 2021/12/15 TI - Analysis on investment decision of start-up company Based on POCD framework: the case of Naixue’s tea BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2049 EP - 2054 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.335 DO - 10.2991/assehr.k.211209.335 ID - Che2021 ER -