People’s Consuming Concept in Different Ages

DOI

10.2991/assehr.k.211209.336How to use a DOI?

Keywords

Consuming concepts; Different ages; Consumption patterns; Market promotion

Abstract

People’s consumption concept is usually related to their birth environment. In the past 40 years, China has experienced rapid economic development and tremendous changes in society, which has also triggered a huge change in people’s thinking. Therefore, Chinese people born in different ages have huge differences in consumption concepts. This article analyzed social surveys and data to study the characteristics of consumption born in the 1970s, 1980s, 1990s and 2000s. In addition, the author compared the consumption concepts of these people born in different years. The results of the study indicate that the backward economy and harsh environment in the 1970s should have contributed to the frugal and money-saving consumption concept of the generation in the 1970s. In the 1980s, the economy improved, which made people born after the 1980s pay more attention to the actual cost-effectiveness of goods. The rapid economic development and technological progress in the 1990s and 2000s made modern people born in the 1990s and 2000s more inclined to have a good reputation for consumption.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhi Zhou
PY  - 2021
DA  - 2021/12/15
TI  - People’s Consuming Concept in Different Ages
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2055
EP  - 2058
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.336
DO  - 10.2991/assehr.k.211209.336
ID  - Zhou2021
ER  -