Analysis on Economic Situation and Marketing Strategies of New Oriental Education

DOI

10.2991/assehr.k.211209.175How to use a DOI?

Keywords

Marketing; Education company; Epidemic influence; Structural adjustment

Abstract

At present, China has a large demand for education industry, with all kinds of education institutions on the market emerging in endlessly. Training that focuses on English training industry ushered in the explosive growth over the past years. New Oriental Education has advantages in the competition with its old brand influence and advertisements done by stars that raise its popularity. Strategies on courses and management explain its advantage academically. This paper takes New Oriental education technology group as the research object, combined with the trend of the development of whole industry, and analyzes its key marketing strategies and commercial situations. Existing problems and predictions are also included in the paper, such as disadvantages caused by its initial nature and possible improvements to the company. The research and analysis of New Oriental’s market strategy has certain value for other company taking as reference. In addition, the author’s research also proposes some solutions to the existing problems to a certain extent. The relevant research of New Oriental Education has promoted the sustainable development of China’s education industry.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhengyu Bao
PY  - 2021
DA  - 2021/12/15
TI  - Analysis on Economic Situation and Marketing Strategies of New Oriental Education
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1075
EP  - 1079
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.175
DO  - 10.2991/assehr.k.211209.175
ID  - Bao2021
ER  -