Survey on Consumption Demand of Quick-frozen Steamed Dumplings in Hefei City——Research Based on Consumer Decision-making Perspective

DOI

10.2991/assehr.k.211209.174How to use a DOI?

Keywords

Quick-frozen steamed dumplings; Consumer decision; Questionnaire

Abstract

The survey is based on the decision makers of the purchase of steamed dumplings in Hefei, the main content is the basic image of consumers, the cognition of steamed dumplings, purchase needs, consumption habits, and purchase considerations. Use descriptive statistics to analyze basic consumer information; Contingency analysis shows that consumers with different job characteristics have significant differences in the frequency of using steamed dumplings; Using principal component analysis, it is found that the comprehensive evaluation scores of purchase intention are basically in line with the normal distribution, indicating that the purchase intention of consumers in Hefei is not strong enough; Through k-means cluster analysis, the consumers in this survey are divided into four major categories of consumer population portraits according to working status, purchasing conditions and eating frequency. At the same time, Matlab is used to obtain the consumer’s purchase decision tree, which mainly considers the consumer’s busy situation, the supermarket promotion situation and the holiday factors. Finally summarize the relevant conclusions.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Wenhui Zhu
AU  - Houqing Wang
PY  - 2021
DA  - 2021/12/15
TI  - Survey on Consumption Demand of Quick-frozen Steamed Dumplings in Hefei City——Research Based on Consumer Decision-making Perspective
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1069
EP  - 1074
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.174
DO  - 10.2991/assehr.k.211209.174
ID  - Zhu2021
ER  -