Study on the Development Strategies of Changchun Movie Wonderland Based on Tourist Experience

DOI

10.2991/icemc-16.2016.163How to use a DOI?

Keywords

Changchun movie wonderland; Tourist experience; Development; Strategy

Abstract

The quality of tourist experience is an important indicator to measure the satisfaction of tourists, and it is also the embodiment of the sustainable and stable development of theme parks. In this paper, Changchun Movie Wonderland as the research object, based on tourist experience theory and customer satisfaction theory, it analyzes some samples such as questionnaires, tourist’s blogs and interviews with tourists and scenic staff. By using statistical analysis, it argues that some main factors, including entrance fee, tourist participation and travel time and so on, affect the tourist experience in Changchun Movie Wonderland. Finally, this paper puts forward some strategies on the development of Changchun Movie Wonderland from the view of tourist experience.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyan Wang
PY  - 2016/05
DA  - 2016/05
TI  - Study on the Development Strategies of Changchun Movie Wonderland Based on Tourist Experience
BT  - Proceedings of the 2016 International Conference on Education, Management and Computer Science
PB  - Atlantis Press
SP  - 808
EP  - 813
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemc-16.2016.163
DO  - 10.2991/icemc-16.2016.163
ID  - Wang2016/05
ER  -