Analysis on the Marketing Strategy of Cross Border C2C Cosmetics Based on Taobao's Global Purchase Platform
- 10.2991/icemc-16.2016.153How to use a DOI?
- Cross-border electricity business; Cross-border logistics; Cosmetics marketing
Cross border C2C is an important branch of cross-border electricity business. This form of cross national boundaries individual trade with the help of the Internet platform has been a “new blue ocean” after the mobile electricity suppliers, which fast lead the wave of national Entrepreneurship. Taobao as the most successful C2C large shopping site in the current domestic electricity business, its promotion of a platform for overseas markets “the global purchase” gets the widespread concern of Internet users. This article starts from the current situation of cross-border C2C e-commerce, with Taobao network "global purchase" platform as the research object, to analyze the cosmetics purchasing market and marketing strategy.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaowei Zhu AU - Xi Cao PY - 2016/05 DA - 2016/05 TI - Analysis on the Marketing Strategy of Cross Border C2C Cosmetics Based on Taobao's Global Purchase Platform BT - Proceedings of the 2016 International Conference on Education, Management and Computer Science PB - Atlantis Press SP - 757 EP - 762 SN - 1951-6851 UR - https://doi.org/10.2991/icemc-16.2016.153 DO - 10.2991/icemc-16.2016.153 ID - Zhu2016/05 ER -