The Effects of Marketing Mix to Buying Interest and Their Implication toward the Decision of Choosing Private Higher Education

DOI

10.2991/icemal-16.2016.9How to use a DOI?

Keywords

decision, interest, marketing mix, higher education

Abstract

the upcoming implementation of ASEAN Economic Community is predicted to generate new trend of competition among educational institutions in Indonesia. The growth of private higher education has significantly increased since the issuance of UU No. 22 of 19

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Oyon Saryono
AU  - Nana Darna
AU  - Mujaddid Faruk
PY  - 2016/08
DA  - 2016/08
TI  - The Effects of Marketing Mix to Buying Interest and Their Implication toward the Decision of Choosing Private Higher Education
BT  - Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership
PB  - Atlantis Press
SP  - 37
EP  - 39
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemal-16.2016.9
DO  - 10.2991/icemal-16.2016.9
ID  - Saryono2016/08
ER  -