Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership

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Marketing Management in Higher Education

Authors
Imanuddin Hasbi, Djam'an Satori, Agus Rahayu, Mohammad Fakry Gaffar
Corresponding Author
Imanuddin Hasbi
Available Online August 2016.
DOI
10.2991/icemal-16.2016.8How to use a DOI?
Keywords
Marketing Management, Higher Education Marketing, The growth of University
Abstract

Marketing management problems faced by marketing higher education is getting tighter. This study is focused to examine in more detail the market, product, price, resources, competition, marketing strategies, satisfaction, loyalty, and growth of the higher

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership
Series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
10.2991/icemal-16.2016.8
ISSN
2352-5428
DOI
10.2991/icemal-16.2016.8How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Imanuddin Hasbi
AU  - Djam'an Satori
AU  - Agus Rahayu
AU  - Mohammad Fakry Gaffar
PY  - 2016/08
DA  - 2016/08
TI  - Marketing Management in Higher Education
BT  - Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership
PB  - Atlantis Press
SP  - 33
EP  - 36
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemal-16.2016.8
DO  - 10.2991/icemal-16.2016.8
ID  - Hasbi2016/08
ER  -