Empirical Analysis of Use and Gratifications to Government Affairs of new media

DOI

10.2991/icemaess-17.2017.59How to use a DOI?

Keywords

Government Affairs Microblog; Government Affairs WeChat; Use and Gratifications

Abstract

Government Affairs Microblog and WeChat are the main carriers of government new media. Based on the theory of "use and gratifications", this paper conducts statistical research on the use of government affairs microblog and WeChat, to analysis the basic situation of these new media and the satisfaction condition of public's demands. Discuss the problems existing in the process of using these new media, make suggestions to optimize the use of Microblog and WeChat for the better satisfaction of the audience's needs. This research will make positive effects on the improvement of the communication efficiency of government new media.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinli Jia
PY  - 2017/12
DA  - 2017/12
TI  - Empirical Analysis of Use and Gratifications to Government Affairs of new media
BT  - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)
PB  - Atlantis Press
SP  - 265
EP  - 270
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-17.2017.59
DO  - 10.2991/icemaess-17.2017.59
ID  - Jia2017/12
ER  -