Analysis of the Inserting Way of National Culture in the New Media Advertising

DOI

10.2991/icemaess-15.2016.12How to use a DOI?

Keywords

New Media, Advertisement, Natural Culture, Inserting

Abstract

The development of economic construction has brought civilization and creativity, but civilization and creativity also promote the progress of the society. Advertising media is a typical development of social civilization from the traditional paper media, radio station to the new media. Under the open style of the new media, advertising also has a more innovative ways of cultural transmission and more inclusive of external culture. In this paper, we will discuss the possibility, the relevant means and channels of communication to insert national culture into the new media advertising.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - SongShuang Duan
PY  - 2015/12
DA  - 2015/12
TI  - Analysis of the Inserting Way of National Culture in the New Media Advertising
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 46
EP  - 50
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.12
DO  - 10.2991/icemaess-15.2016.12
ID  - Duan2015/12
ER  -