The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value
- 10.2991/icem-17.2018.173How to use a DOI?
- Customer perceived value; Purchase-decision involvement; Purchasing intention; Commodity housing
The study explores the influence of purchase-decision involvement on purchase intention in the process of commercial residential purchasing from the perspective of customer perceived value. The aim of the study is to construct a model in which the purchase-decision involvement indirectly influences the purchase intention through the customer perceived value. First of all, the purchase-decision involvement scale, the customer perceived value scale and the purchase intention scale of the commercial residential buildings were constructed and tested. Data from a sample of 133 buyers showed that purchase-decision involvement positively influenced purchase intentions and customers perceived value played a mediating role in this positive relationship.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yabing Liu AU - Hongliang Yu AU - Haiwei Huang PY - 2018/01 DA - 2018/01 TI - The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value BT - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017) PB - Atlantis Press SP - 850 EP - 854 SN - 2352-5428 UR - https://doi.org/10.2991/icem-17.2018.173 DO - 10.2991/icem-17.2018.173 ID - Liu2018/01 ER -