Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)

Research on the Development of Advertising Education in the Mode of "Internet Plus Education"

Authors
Lingling Zheng
Corresponding Author
Lingling Zheng
Available Online January 2018.
DOI
10.2991/icem-17.2018.171How to use a DOI?
Keywords
Internet plus education; Advertising education; New development
Abstract

Internet Plus Education is based on innovative elements of education as the core, is a new educational ecosystem in the digital age. The traditional advertising under the internet age is gradually replaced by the digital new advertisement. The current advertising education mode contradicts with the new demand of the industry. It is imminent to explore the advertising education of the internet plus innovation mode. This article explores the new development of advertising education from the perspective of interdisciplinary integration of Internet plus advertising teaching system, digital transformation, teaching methods innovation, innovation and entrepreneurship practice training.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-463-7
ISSN
2352-5428
DOI
10.2991/icem-17.2018.171How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lingling Zheng
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Development of Advertising Education in the Mode of "Internet Plus Education"
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 842
EP  - 846
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.171
DO  - 10.2991/icem-17.2018.171
ID  - Zheng2018/01
ER  -