Application and Development of Automobile New Media Operation under Data Service
- 10.2991/icem-17.2018.145How to use a DOI?
- Automotive; New media; Marketing
With the rise of emerging media technologies, the development of computer network technologies and the rapid development of mobile communication technologies, the emerging media is bred in a new development environment and the range of brand marketing applications is also expanding. The automotive industry has long been known for its implementation of brand promotion through the use of new media sales. In this paper, a variety of new media operation modes frequently used in the automobile industry are taken as research objects, analyzes the forms, characteristics, As well as its existing problems, puts forward a series of improvement and optimization tactics aimed at the shortage of new media.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Juan Kong AU - Xiang Li PY - 2018/01 DA - 2018/01 TI - Application and Development of Automobile New Media Operation under Data Service BT - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017) PB - Atlantis Press SP - 713 EP - 716 SN - 2352-5428 UR - https://doi.org/10.2991/icem-17.2018.145 DO - 10.2991/icem-17.2018.145 ID - Kong2018/01 ER -