Research on the Communication Mode and Marketing Strategy of Mobile Media
- 10.2991/icem-17.2018.101How to use a DOI?
- Mobile media; Communication mode; Single point; Marketing strategy
Smart phones are the important communication tools and information information dissemination media, and the communication mode of mobile media and the transmission form of mobile phone network affect the development of the mobile phone. Based on the theory of communication and marketing, this paper gives the transmission mode and marketing strategy of mobile media, which is of practical significance for promoting the sound development of mobile media industry.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Di Kang PY - 2018/01 DA - 2018/01 TI - Research on the Communication Mode and Marketing Strategy of Mobile Media BT - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017) PB - Atlantis Press SP - 506 EP - 509 SN - 2352-5428 UR - https://doi.org/10.2991/icem-17.2018.101 DO - 10.2991/icem-17.2018.101 ID - Kang2018/01 ER -