Building the People-to-people Bond in the Belt and Road Initiative: A Case Study of Digital Visual Communication
Available Online November 2017.
- https://doi.org/10.2991/iceiss-17.2017.58How to use a DOI?
- International Communication; People-to-people bond; Digital Visual Communication
- People-to-people bonds are placed as a crucial part in the core of "One-Belt & One-Road". Featuring big data and mobile internet, New Media will play a role affecting international opinion, as well as interaction between China and the world. Efficiently availing creative international propagation with visualized content can profoundly boost China's among countries involved, then spur output of cultural values and communications with locals, and thus build people-to-people bonds. In this visualized digital era, intercultural communications among various groups on multiple platforms are beneficial to self-recognition of cultural identities; deep integration of audio-visual and digitalization will improve the capabilities and efficiency of international propagation, largely enforcing centripetal force of people-to-people bonds. The following are strategies I suggest for building people-to-people bonds: 1) To build a mode based on connected clouds and an intelligent interconnected propagation system; 2) To construct a mechanism as well as canals to propagate cultural industries; 3) To place great importance on innovation of cultural products and new media in order to meet the demands of international markets.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ming Guo PY - 2017/11 DA - 2017/11 TI - Building the People-to-people Bond in the Belt and Road Initiative: A Case Study of Digital Visual Communication PB - Atlantis Press SP - 241 EP - 244 SN - 2352-5398 UR - https://doi.org/10.2991/iceiss-17.2017.58 DO - https://doi.org/10.2991/iceiss-17.2017.58 ID - Guo2017/11 ER -