E-CRM for Cooperation Service System in Higher Education Setting
- DOI
- 10.2991/icei-19.2019.93How to use a DOI?
- Keywords
- electronic customer relationship management; planning and cooperation system; cooperation service; higher education
- Abstract
This study aims to improve the quality of management and cooperation services that are responsive, accountable, and transparent. Based on this background, it is very necessary to have research on improving the quality of collaboration services at Universitas Negeri Surabaya. Therefore, in this study the title "Development of E-CRM (Electronic Customer Relationship Management) University Cooperation Service System to Improve the Quality of Management and Services in the Field of Planning and Cooperation in Universitas Negeri Surabaya". The implementation of the collaboration at Universitas Negeri Surabaya covers 6 (six) stages of the implementation of the collaboration namely First, the pioneering/initiation stage of cooperation. Second, the stage of drafting/endorsement/signing. Third, the follow-up stage and implementation of the collaboration. Fourth, the stage of monitoring and evaluating cooperation. Fifth, the measurement phase of cooperation partner satisfaction (customer satisfaction). Sixth, the stage of development or termination of cooperation.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sujarwanto AU - Khofidotur Rofiah AU - Sri Setyo Iriani PY - 2019/12 DA - 2019/12 TI - E-CRM for Cooperation Service System in Higher Education Setting BT - Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019) PB - Atlantis Press SP - 398 EP - 401 SN - 2352-5398 UR - https://doi.org/10.2991/icei-19.2019.93 DO - 10.2991/icei-19.2019.93 ID - 2019/12 ER -