Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)

Theravada Buddhism Beliefs' Motives for Thai Luxury Fashion Consumption

Authors
Ning Mao, Michael McAleer
Corresponding Author
Ning Mao
Available Online January 2017.
DOI
https://doi.org/10.2991/icefs-17.2017.41How to use a DOI?
Keywords
Luxury fashion consumption, Purchasing motives, Buddhist beliefs, Marketing strategies, Thailand.
Abstract
This paper reviews the Thai national character according to Hofstede's cultural dimension theory and Komin's nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of Cultural Capital (Bourdieu, 1984), and expounds the features of social class. The global luxury fashion industry has grown significantly in recent years, but much of the research has been limited to conspicuous consumption and social identity. This paper involves religious beliefs that are argued to influence luxury purchasing motives. The purpose of the paper is to develop an analytical framework to aid in understanding luxury fashion consumption in a Buddhist country such as Thailand in order to inform luxury products vendors on how to improve their marketing strategies.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2017
ISBN
978-94-6252-311-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/icefs-17.2017.41How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ning Mao
AU  - Michael McAleer
PY  - 2017/01
DA  - 2017/01
TI  - Theravada Buddhism Beliefs' Motives for Thai Luxury Fashion Consumption
BT  - 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 331
EP  - 343
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.41
DO  - https://doi.org/10.2991/icefs-17.2017.41
ID  - Mao2017/01
ER  -