Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)

Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise

Authors
Ning Mao, Michael McAleer
Corresponding Author
Ning Mao
Available Online January 2017.
DOI
https://doi.org/10.2991/icefs-17.2017.37How to use a DOI?
Keywords
Export-Oriented, China, Silk, Marketing Strategy, II4 (Initiative- Industry 4.0)
Abstract
This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises. Creswell (2012) stated that the case study methodology is a qualitative approach that explores one or multiple cases through in-depth data collection from multiple sources. This paper use case studies for inductive reasoning that is feasible for marketing strategies, and provides an upgrading strategy to help Chinese silk enterprises to transform theirmarket positioning and operating modes to obtain better development opportunities.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2017
ISBN
978-94-6252-311-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/icefs-17.2017.37How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ning Mao
AU  - Michael McAleer
PY  - 2017/01
DA  - 2017/01
TI  - Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise
BT  - 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 308
EP  - 312
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.37
DO  - https://doi.org/10.2991/icefs-17.2017.37
ID  - Mao2017/01
ER  -