Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise
Ning Mao, Michael McAleer
Available Online January 2017.
- https://doi.org/10.2991/icefs-17.2017.37How to use a DOI?
- Export-Oriented, China, Silk, Marketing Strategy, II4 (Initiative- Industry 4.0)
- This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises. Creswell (2012) stated that the case study methodology is a qualitative approach that explores one or multiple cases through in-depth data collection from multiple sources. This paper use case studies for inductive reasoning that is feasible for marketing strategies, and provides an upgrading strategy to help Chinese silk enterprises to transform theirmarket positioning and operating modes to obtain better development opportunities.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ning Mao AU - Michael McAleer PY - 2017/01 DA - 2017/01 TI - Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise BT - 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017) PB - Atlantis Press SP - 308 EP - 312 SN - 2352-5428 UR - https://doi.org/10.2991/icefs-17.2017.37 DO - https://doi.org/10.2991/icefs-17.2017.37 ID - Mao2017/01 ER -