Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)

Satisfaction of European Tourists Regarding Destination Loyalty in Phuket

Authors
Aswin Sangpikul, Anan Chieochankitkan, Hounnaklang Suwanchai
Corresponding Author
Aswin Sangpikul
Available Online January 2017.
DOI
https://doi.org/10.2991/icefs-17.2017.34How to use a DOI?
Keywords
tourist satisfaction, destination loyalty, European tourist, Phuket
Abstract
The European travelers market is one of the important international tourist markets to Phuket. However, little is known on their intention to revisit Phuket. Destination loyalty is an important marketing factor in sustaining the destination attractiveness. It is necessary for tourism managers to understand the relationship between tourist destination and destination loyalty to develop proper plans or strategies to attract more repeat tourists to the destination. Thus, this study has an objective to investigate the effect of European tourists' satisfaction on destination loyalty in Phuket. Data were collected from 225 European tourists through the convenience sampling, and were analyzed by the multiple regression analysis. The findings revealed that tourist satisfaction on natural environment, local culture, and safety were found to affect tourists' destination loyalty. Recommendations for Phuket's tourism industry are addressed.
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Proceedings
2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2017
ISBN
978-94-6252-311-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/icefs-17.2017.34How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Aswin Sangpikul
AU  - Anan Chieochankitkan
AU  - Hounnaklang Suwanchai
PY  - 2017/01
DA  - 2017/01
TI  - Satisfaction of European Tourists Regarding Destination Loyalty in Phuket
BT  - 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 290
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.34
DO  - https://doi.org/10.2991/icefs-17.2017.34
ID  - Sangpikul2017/01
ER  -