Satisfaction of European Tourists Regarding Destination Loyalty in Phuket
Aswin Sangpikul, Anan Chieochankitkan, Hounnaklang Suwanchai
Available Online January 2017.
- https://doi.org/10.2991/icefs-17.2017.34How to use a DOI?
- tourist satisfaction, destination loyalty, European tourist, Phuket
- The European travelers market is one of the important international tourist markets to Phuket. However, little is known on their intention to revisit Phuket. Destination loyalty is an important marketing factor in sustaining the destination attractiveness. It is necessary for tourism managers to understand the relationship between tourist destination and destination loyalty to develop proper plans or strategies to attract more repeat tourists to the destination. Thus, this study has an objective to investigate the effect of European tourists' satisfaction on destination loyalty in Phuket. Data were collected from 225 European tourists through the convenience sampling, and were analyzed by the multiple regression analysis. The findings revealed that tourist satisfaction on natural environment, local culture, and safety were found to affect tourists' destination loyalty. Recommendations for Phuket's tourism industry are addressed.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Aswin Sangpikul AU - Anan Chieochankitkan AU - Hounnaklang Suwanchai PY - 2017/01 DA - 2017/01 TI - Satisfaction of European Tourists Regarding Destination Loyalty in Phuket BT - 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017) PB - Atlantis Press SP - 290 EP - 295 SN - 2352-5428 UR - https://doi.org/10.2991/icefs-17.2017.34 DO - https://doi.org/10.2991/icefs-17.2017.34 ID - Sangpikul2017/01 ER -