Satisfaction of European Tourists Regarding Destination Loyalty in Phuket

DOI

10.2991/icefs-17.2017.34How to use a DOI?

Keywords

tourist satisfaction, destination loyalty, European tourist, Phuket

Abstract

The European travelers market is one of the important international tourist markets to Phuket. However, little is known on their intention to revisit Phuket. Destination loyalty is an important marketing factor in sustaining the destination attractiveness. It is necessary for tourism managers to understand the relationship between tourist destination and destination loyalty to develop proper plans or strategies to attract more repeat tourists to the destination. Thus, this study has an objective to investigate the effect of European tourists' satisfaction on destination loyalty in Phuket. Data were collected from 225 European tourists through the convenience sampling, and were analyzed by the multiple regression analysis. The findings revealed that tourist satisfaction on natural environment, local culture, and safety were found to affect tourists' destination loyalty. Recommendations for Phuket's tourism industry are addressed.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aswin Sangpikul
AU  - Anan Chieochankitkan
AU  - Hounnaklang Suwanchai
PY  - 2017/01
DA  - 2017/01
TI  - Satisfaction of European Tourists Regarding Destination Loyalty in Phuket
BT  - Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 290
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.34
DO  - 10.2991/icefs-17.2017.34
ID  - Sangpikul2017/01
ER  -