Self Sale: Promotion of Tour Guide Service From Tourism Psychology Perspective - A Case Study of Shenzhen China International Travel Service

DOI

10.2991/iceess-18.2018.70How to use a DOI?

Keywords

tourism psychology, tourist complaints, tour guide service, self sale strategies

Abstract

As smokeless industry and invisible trade, tourism industry has been developing quickly in recent years. However, the rapid expansion has caused a lot of problems and tourist complaints has been increasing. Tourism psychology is a new discipline of psychology applied in the field of tourism, plays an important role in improving the level of tour guide service and reducing the rate of tourist complaints. This paper first carries on the literature review and uses the case analysis method to analyze the related data and content of tourist complaints so as to summarize the characteristics and reasons of tourist complaints. Then it analyzes from relevant tour guides’ practical experience through the interview research method. Finally it puts forward a series of development strategies to enhance service level so as to make tour guide self sale to tourists successfully and provide reference for the sustainable development of tourism service.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haijun Xu
AU  - Min Zhang
AU  - Yanhong Liu
PY  - 2018/10
DA  - 2018/10
TI  - Self Sale: Promotion of Tour Guide Service From Tourism Psychology Perspective - A Case Study of Shenzhen China International Travel Service
BT  - Proceedings of the 2018 International Conference on Education, Economics and Social Science (ICEESS 2018)
PB  - Atlantis Press
SP  - 286
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceess-18.2018.70
DO  - 10.2991/iceess-18.2018.70
ID  - Xu2018/10
ER  -