Mobile Shopping and Impulse Buying: Chain Mediation of Flow Experience and Purchase Intention
Available Online December 2018.
- https://doi.org/10.2991/iceemt-18.2018.133How to use a DOI?
- Mobile Shopping; Flow Experience; Purchase Intention; Impulse Purchase; Impulsive Trait
- Because of the current situation of mobile Internet shopping beyond PC shopping, this paper studies the impact of mobile shopping on impulse buying. A chain mechanism model of mobile shopping-flow experience-purchase intention - impulse buying is constructed. This paper uses SPSS to do the multiple regression and Mplus to do the multiple medium tests. There is a chain mediated effect between mobile shopping and impulse purchase.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Lin Liu PY - 2018/12 DA - 2018/12 TI - Mobile Shopping and Impulse Buying: Chain Mediation of Flow Experience and Purchase Intention BT - 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018) PB - Atlantis Press SP - 679 EP - 683 SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-18.2018.133 DO - https://doi.org/10.2991/iceemt-18.2018.133 ID - Liu2018/12 ER -