Conventional Implicature of Clickbait Language in Persecution Headlines in Mass Media

DOI

10.2991/978-2-38476-386-3_6How to use a DOI?

Keywords

implicature; news; persecution

Abstract

This study aims to identify the implicature contained in news titles in the mass media based on mean, type and function. The method applied is descriptive qualitative method. The source of research data was obtained from the internet by accessing various headlines that became clickbait regarding news of persecution and violence. The data collection technique used the free listening technique and the advanced technique in the form of note-taking technique. The pragmatic approach was used to understand the context of conventional implicature followed by the classification of mean, type and function. The researcher found a total of 3 data in the purpose analysis, namely the category of implicature indicating success, decision and vigilance. The classification of types there are 2 categories in the form of declarative as much as 4 data and imperative 2 data. The conventional implicature function section includes directive, assertive and expressive functions of each 2 data analysis and commissive 1 data. The meaning, type and function prove the diversity of language used by journalists in presenting the news. The medium of language used is familiar or often used. This supports public acceptance of information from the mass media. However, understanding news cannot be done only by reading headlines and clickbait. Reading the information as a whole supports an information conveyed without any misperception that starts from understanding the title to the content of the news that is understood gradually.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Erisa Faridatul Maghfiroh
AU  - Harun Joko Prayitno
PY  - 2025
DA  - 2025/03/28
TI  - Conventional Implicature of Clickbait Language in Persecution Headlines in Mass Media
BT  - Proceedings of the 5th International Conference on Education for All (ICEDUALL 5 2024)
PB  - Atlantis Press
SP  - 66
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-386-3_6
DO  - 10.2991/978-2-38476-386-3_6
ID  - Maghfiroh2025
ER  -