Identification of the Affixation Process for Advertisements as a Medium for Learning Indonesian for Class IV SD/MI

DOI

10.2991/978-2-38476-226-2_10How to use a DOI?

Keywords

Advertisements; Affixation; Media; Benefits; Students

Abstract

The existence of billboards as a medium of communication and promotion in various businesses has become an inseparable part of people’s lives. Billboards that are often found on corners or roads, of course, have benefits and become the main attraction for the community, students are no exception. If used properly, billboards can be used as media or innovative teaching materials that can increase students’ knowledge regarding language functions. On this basis, with this study the researcher hopes that readers can find out the effect of affixation on the meaning of a word, as well as its benefits in the development of Indonesian language teaching materials. The subject of this research is billboards that are scattered in corners or roads in Surakarta City and its surroundings. The results of the study show that the meaning of the words contained in billboards can be influenced by the type and function of the attached affixes. The order of affixes starts from those that are most often found in data analysis, namely affix combinations (confixes), then suffixes and prefixes. The affixes that were not found in the data analysis are infixes. While the benefits of implementing advertising media are: 1) Improving reading and writing skills; 2) Improving the reading skills of deaf children; 3) Flexible; 4) Interesting and interactive; 5) Facilitate the delivery of affixation material; 6) Can be collaborated with P5 co-curricular subjects.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Maulana Maulana
AU  - Fachrul Ramadhan
AU  - Tajuz Zahwa Asmar Khan
PY  - 2024
DA  - 2024/05/28
TI  - Identification of the Affixation Process for Advertisements as a Medium for Learning Indonesian for Class IV SD/MI
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 95
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_10
DO  - 10.2991/978-2-38476-226-2_10
ID  - Maulana2024
ER  -