Examining the Interplay between Destination Image, Destination Brand Attachment, Subjective Norm and Attitude on Visit Intention

DOI

10.2991/978-94-6463-508-9_2How to use a DOI?

Keywords

Destination Image; Destination Brand Attachment; Attitude; Visit Intention; Riau Island

Abstract

This research was undertaken to investigate how four critical factors - specifically, destination image, destination brand attachment, subjective norm and attitude - impact individuals’ intention to visit Riau Island. The study adopted a survey-based approach, employing questionnaires as the primary tools for data collection. The chosen sampling technique was non-probability purposive sampling, which ensured that participants met specific criteria established by the study. These criteria mandated that respondents must have visited Riau Island a minimum of three times within the preceding three years. Following the digital distribution of questionnaires through Google Forms, a total of 168 responses were gathered. These collected data were subsequently subjected to analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results derived from the data analysis unequivocally confirm that all four variables outlined in this research - destination image, destination brand attachment, subjective norm and attitude - exert a substantial and significant influence on individuals’ intention to visit Riau Island.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Keni Keni
AU  - Nicholas Wilson
AU  - Lydiawati Soelaiman
PY  - 2024
DA  - 2024/09/19
TI  - Examining the Interplay between Destination Image, Destination Brand Attachment, Subjective Norm and Attitude on Visit Intention
BT  - Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023)
PB  - Atlantis Press
SP  - 4
EP  - 20
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-508-9_2
DO  - 10.2991/978-94-6463-508-9_2
ID  - Keni2024
ER  -