The Economic Recovery of People in the Post-Pandemic Era: An Example of Online Fitness-Platform in Taiwan
Authors
Shieunt-Han Tsai1, *, I-Hsun Yang2
1Department of Sports, Health and Leisure, Kun Shan University, Tainan, 710303, Taiwan
2Department of Global Business and Marketing, Kun Shan University, Tainan, 710303, Taiwan
*Corresponding author: Email: shieunt@gmail.com
Corresponding Author
Shieunt-Han Tsai
Available Online 11 May 2022.
- DOI
- 10.2991/aebmr.k.220501.023How to use a DOI?
- Keywords
- Fitness center; quality of service; customer loyalty; differentiation strategy; innovative online fitness platform
- Abstract
In the post-pandemic era, whether the global economy will recover in a U-shape, a V-shape, a K-shaped, or a L-shaped is still undecided. The economy of people livelihood has the most direct impact on the people and fitness industry has related to the mental and physical health of them. If it can attract the need for exercise of customers regardless of the pandemic, the fitness centers are expected to have business opportunities. Therefore, this article is a conceptual paper for business start-up and intends to start-up and innovate gyms, whether in the pandemic era or not, as well as to revive some of Taiwanese economy of people livelihood rapidly.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Shieunt-Han Tsai AU - I-Hsun Yang PY - 2022 DA - 2022/05/11 TI - The Economic Recovery of People in the Post-Pandemic Era: An Example of Online Fitness-Platform in Taiwan BT - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) PB - Atlantis Press SP - 140 EP - 146 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220501.023 DO - 10.2991/aebmr.k.220501.023 ID - Tsai2022 ER -