Construction of Teaching Mode of Real Market Practice

DOI

10.2991/aebmr.k.220501.024How to use a DOI?

Keywords

Teaching mode; Real market practice; Five practical methods; Four levels assessment

Abstract

The present study attempts to establish a teaching mode through a practical company in the college. It has long hoped to break the existing semester system and other functional curriculum design models, and construct a teaching mode that students can have no interruption and no division of courses within four years of university. The present study takes “Internet Marketing” course as an example, promotes a teaching mode based on real market practice, and improves the mainstream teaching methods of business management practice courses with planning and creativity. Real market sales are the basic skill of all business behaviours. This is the industry’s biggest criticism and expectation for students that without practical experience. The present study formally establishes a practical company, establishes a brand, applies for a trademark, designs the company’s corporate identity (CI) system, and introduce alumni’s products for online and offline sales. Groups of students set up practical company’s mobile website, Facebook, Line official account, and YouTube unboxing videos. The physical exhibition and sale will be displayed and sold on campus and outside the campus. The present study also conducted four levels (response, learning, behaviour, and effectiveness) assessment for students’ learning outcome. The reaction assessment rating was 4.2 points. The learning assessment results showed significant progress in fun, creativity, and experimentation. The behaviour assessment showed significant progress has been made in fun, empathy, and experimentation. The evaluation of the result level found that the two aspects of business professionalism and ambition were significantly better.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Te-Tsai Lu
PY  - 2022
DA  - 2022/05/11
TI  - Construction of Teaching Mode of Real Market Practice
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 147
EP  - 153
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.024
DO  - 10.2991/aebmr.k.220501.024
ID  - Lu2022
ER  -