The Role of Attitude in the Purchase Intention of Indonesian Muslim Men Towards Halal Personal Care Products

DOI

10.2991/aebmr.k.220501.040How to use a DOI?

Keywords

Perceived Value; Religious Belief; Halal Certification; Halal Awareness; Attitude Toward Products Halal Personal Care; Purchase Intention

Abstract

The purpose of the study was to determine whether perceived value, religious belief, trust, brand image, halal certification and awareness of halal personal care products affect the attitudes of Muslim men, and whether the attitude of Muslim men towards halal personal care products affects their purchase intention. A survey method was used in this research. Data was collected using online instrumentation with a target population of Muslim men in Indonesia. The sample in this study amounted to 365 respondents, and the data collection technique was purposive sampling. Structural Equation Modelling Partial Least Square with PLS was used as the approach in testing the collected data. The results of the study indicate that perceived value, religious belief, trust, brand image, halal certification and halal awareness regarding halal personal care products influenced the attitudes of Muslim men and their intentions to use them.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sonia Citra Wijaya
AU  - Vita Briliana
PY  - 2022
DA  - 2022/05/11
TI  - The Role of Attitude in the Purchase Intention of Indonesian Muslim Men Towards Halal Personal Care Products
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 262
EP  - 268
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.040
DO  - 10.2991/aebmr.k.220501.040
ID  - Wijaya2022
ER  -