Organization and Planning of Implementation of Managerial Innovations in the Management System of Retail
- DOI
- 10.2991/assehr.k.201212.066How to use a DOI?
- Keywords
- retail chain, innovation, management, quality management
- Abstract
In modern conditions of development of Russian retail chains, it is important to apply in practice the tools of intensive management development that bring a rational effect in optimizing business processes in the retail chain. The goal is to consider the practical application of the quality management system in the network’s activities through the prism of the algorithm for implementing management innovations. As research methods, we use the method of comparing existing approaches to the organization and implementation of management innovations of the service enterprise. The system method allowed us to build an algorithm for implementing management innovations. Methods of strategic planning provided the development of a classification of service development strategies based on the introduction of innovations. The paper presents a model for managing the intensive development of retail retail chain services, consisting of 8 stages, taking into account the features of the process organization in order to introduce innovations to a retail facility. Using the system of interrelation of indicators of the level of intensive development and the typology of innovations, three types of trading enterprise strategy are presented, such as the strategy of radical advance, the strategy of maintaining the achieved positions, and the strategy of imitation development. In addition, there is a detailed description of the stages of organizing and planning the implementation of innovative technologies in the management system of the retail chain is presented. The implementation of the innovation implementation algorithm made it possible to form specific recommendations for the regional retail chains of Bahetle and Essen. The recommendations are outlined within the 3 main business processes of purchasing and supply management, warehouse operations with assortment flow, sales organization and sales. Collection analysis allowed us to draw conclusions about the relationship of trade turnover with retail space, as well as the cost of management innovations. The correlation model made it possible to predict the trade turnover until 2020. In contrast to existing works, the presented study identifies the features of regional development of retail chains, namely, in the field of implementation of management innovations and their possible practical application in the activities of retail chains.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Julya Sergeevna Valeeva AU - Elvira Arslanovna Gatina AU - Lyudmila Borisovna Tarenko AU - Olga Valentinovna Fedorova AU - Lilia Șargu PY - 2020 DA - 2020/12/15 TI - Organization and Planning of Implementation of Managerial Innovations in the Management System of Retail BT - Proceedings of the International Conference Digital Age: Traditions, Modernity and Innovations (ICDATMI 2020) PB - Atlantis Press SP - 333 EP - 342 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201212.066 DO - 10.2991/assehr.k.201212.066 ID - Valeeva2020 ER -