Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)

Analysis of User Experience at B2C E-commerce Website

Authors
Luling Liu, Mengdi Chen, Bin Huang
Corresponding Author
Luling Liu
Available Online May 2014.
DOI
10.2991/iccia.2012.250How to use a DOI?
Keywords
B2C e-commerce website, User experience, Price war
Abstract

Along with the development of e-commerce, B2C e-commercewebsites are springing up like mushroom. In the increasingly competitive industry, each enterprise wants to stand out, which will result in a more and more severe competition, and even erupt price war sometimes. Benign e-commerce should satisfy the actual needs of customers and improve the user experience in order to promote the sustainable development of enterprise. Attracting the customers with price war in the short term may obtain temporary interest. However, it can not guarantee long-term benefit. Instead, it is not beneficial for the development of the industry. This paper intends to illustrate the significance of improving the user experience in e-commercial website, analyzing the problems and proposing some suggestions for commercial website to promote the benign competition among enterprises.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
Series
Advances in Intelligent Systems Research
Publication Date
May 2014
ISBN
978-94-91216-41-1
ISSN
1951-6851
DOI
10.2991/iccia.2012.250How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Luling Liu
AU  - Mengdi Chen
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Analysis of User Experience at B2C E-commerce Website
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1021
EP  - 1024
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.250
DO  - 10.2991/iccia.2012.250
ID  - Liu2014/05
ER  -