Analysis of User Experience at B2C E-commerce Website
- 10.2991/iccia.2012.250How to use a DOI?
- B2C e-commerce website, User experience, Price war
Along with the development of e-commerce, B2C e-commercewebsites are springing up like mushroom. In the increasingly competitive industry, each enterprise wants to stand out, which will result in a more and more severe competition, and even erupt price war sometimes. Benign e-commerce should satisfy the actual needs of customers and improve the user experience in order to promote the sustainable development of enterprise. Attracting the customers with price war in the short term may obtain temporary interest. However, it can not guarantee long-term benefit. Instead, it is not beneficial for the development of the industry. This paper intends to illustrate the significance of improving the user experience in e-commercial website, analyzing the problems and proposing some suggestions for commercial website to promote the benign competition among enterprises.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Luling Liu AU - Mengdi Chen AU - Bin Huang PY - 2014/05 DA - 2014/05 TI - Analysis of User Experience at B2C E-commerce Website BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 1021 EP - 1024 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.250 DO - 10.2991/iccia.2012.250 ID - Liu2014/05 ER -