Marketing Strategy of Tourism Based on the E-commerce Environment
- 10.2991/iccia.2012.249How to use a DOI?
- E-commerce, Tourism, Marketing Strategy
In the e-commerce environment, some current situations still exist in the development of China’s tourism, such as the single marketing tool, the unclear direction of development in the tourist websites, the low level of personalized products, imperfect legal system and payment platform, delayed information delivery. This essay aims at exploring how to combine traditional and interactive marketing, clearing the direction, refining the business segments, providing a personalized service, effectively combining tourism and mobile e-commerce, forming an optimized marketing strategy of development.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yeqian Ni AU - Libo Wen AU - Bin Huang PY - 2014/05 DA - 2014/05 TI - Marketing Strategy of Tourism Based on the E-commerce Environment BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 1018 EP - 1020 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.249 DO - 10.2991/iccia.2012.249 ID - Ni2014/05 ER -