Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)

Marketing Strategy of Tourism Based on the E-commerce Environment

Authors
Yeqian Ni, Libo Wen, Bin Huang
Corresponding Author
Yeqian Ni
Available Online May 2014.
DOI
https://doi.org/10.2991/iccia.2012.249How to use a DOI?
Keywords
E-commerce, Tourism, Marketing Strategy
Abstract

In the e-commerce environment, some current situations still exist in the development of China’s tourism, such as the single marketing tool, the unclear direction of development in the tourist websites, the low level of personalized products, imperfect legal system and payment platform, delayed information delivery. This essay aims at exploring how to combine traditional and interactive marketing, clearing the direction, refining the business segments, providing a personalized service, effectively combining tourism and mobile e-commerce, forming an optimized marketing strategy of development.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
Series
Advances in Intelligent Systems Research
Publication Date
May 2014
ISBN
978-94-91216-41-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/iccia.2012.249How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yeqian Ni
AU  - Libo Wen
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Marketing Strategy of Tourism Based on the E-commerce Environment
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1018
EP  - 1020
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.249
DO  - https://doi.org/10.2991/iccia.2012.249
ID  - Ni2014/05
ER  -