Construction and Practice of Teaching System of Animation Products Design Project of Animation Major Driven by Original Brand

DOI

10.2991/iccessh-18.2018.115How to use a DOI?

Keywords

original brand; animation products; construction and practice

Abstract

In the era of cultural innovation and mass entrepreneurship, the animation products design as an integral part of the cultural and creative industries gradually gains attention with the vigorous development of China's film and television culture industry. This article illustrate the effectiveness of its teaching and promotion methods from the aspects of value and meaning of the original brand, innovation point in teaching of animation products design project for animation major, and construction and practice, expecting to contribute practical and theoretical experience to the construction of animation-related majors in colleges and universities.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ran Zhao
PY  - 2018/07
DA  - 2018/07
TI  - Construction and Practice of Teaching System of Animation Products Design Project of Animation Major Driven by Original Brand
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 514
EP  - 517
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.115
DO  - 10.2991/iccessh-18.2018.115
ID  - Zhao2018/07
ER  -