The Effect of Product Quality, Prices, and Consumer Knowledge Levels on Product and Socio-Economic Status on Organic Rice Customer Satisfaction in Klaten, Central Java

DOI

10.2991/assehr.k.201017.034How to use a DOI?

Keywords

product price, product quality, product service, customer product knowledge level, and customer economic status, customer satisfaction

Abstract

Recently organic food has become people’s choice and the market demand on organic foods has been increasing. Research done by Maastricht Ageing Netherland shows that chemical substances, especially pesticide, within our daily food consumption may generate cognitive disfunction. This research because of those two propositions. Independent variables used within this research were product price, product quality, product service, customer product knowledge level, and customer economic status. The dependent variable used was customer satisfaction. This research was done in Klaten regency using 95 respondents. These 95 respondents were organic rice customers. The research employs a census method while the data acquired through a questionnaire. The analysis uses validity and reliability tests as its test instrument whilst double linear regression analysis, determination coefficient test, t-test, F test, and classic assumption test as its hypothesis test. The result of regression the shows independent variable has positive effect on dependent variable. The R2 test result shows that the variability of customer satisfaction of the dependent variable on independent variables is 77,6% while the test 22,4% is explained on other variables that have a positive effect on the dependent variable. T-test result drives the conclusion that every independent variable; product price, product quality, product service, customer product knowledge level, and customer economic status has positive and significant effects on customer satisfaction. F test result drives the conclusion that all independent variables combined affect towards customer satisfaction.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Catur Rini Sulistyaningsih
AU  - Nugrahini Susantinah Wisnujati
PY  - 2020
DA  - 2020/10/20
TI  - The Effect of Product Quality, Prices, and Consumer Knowledge Levels on Product and Socio-Economic Status on Organic Rice Customer Satisfaction in Klaten, Central Java
BT  - Proceedings of the International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 147
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.034
DO  - 10.2991/assehr.k.201017.034
ID  - Sulistyaningsih2020
ER  -