Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)

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Analysis of the Influence of Intergenerational Ethics on the “Internet+” Recycling Intention of Renewable Resources—Based on Norm Activation Theory

Authors
Huiying Yu1, *
1Business Administration Department, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, Jiangsu, China
*Corresponding author. Email: 1209012391@nuaa.edu.cn
Corresponding Author
Huiying Yu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-064-0_115How to use a DOI?
Keywords
Intergenerational ethics; “Internet +” recycling; normative activation theory
Abstract

The natural resources are consumed in large quantities, and sustainable economic development is seriously restricted by resources. The recovery of renewable resources has become an urgent environmental, economic and social problem. The “Internet +” recovery model provides a new solution. Based on the normative activation model, this paper constructs a hypothetical model of the relationship between intergenerational ethics and “Internet +” recycling intention. It is found that intergenerational ethics plays a significant role in promoting the recycling intention of “Internet +” of renewable resources, and its mechanism is that intergenerational ethics directly affects consumers’ consciousness of consequences and attribution of responsibility, and activates consumers’ personal standards, and then affects the “Internet +” recycling intention of renewable resources.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-064-0_115
ISSN
2589-4900
DOI
10.2991/978-94-6463-064-0_115How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huiying Yu
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of the Influence of Intergenerational Ethics on the “Internet+” Recycling Intention of Renewable Resources—Based on Norm Activation Theory
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 1105
EP  - 1114
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_115
DO  - 10.2991/978-94-6463-064-0_115
ID  - Yu2022
ER  -