Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)

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Dynamic Commercial Poster Design Based on AHP in Digital Media

Authors
Lanchuan Wang1, *, Yanhao Chen1
1Department of Design Arts, Shengyang Jianzhu University, Shenyang, Liaoning, China
*Corresponding author. Email: 3575474@qq.com
Corresponding Author
Lanchuan Wang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-064-0_92How to use a DOI?
Keywords
commercial; visual arts; dynamic posters; AHP
Abstract

Based on AHP and the design theory of dynamic commercial posters, a set of dynamic commercial posters for Wahaha juice drinks is designed. Firstly, the dynamic commercial poster design system is constructed. Secondly, the key design elements and their hierarchical models of dynamic commercial posters are constructed based on AHP, and the weights of important design elements are calculated to generate the important order of key design elements. Finally, according to the above analysis, we will guide the completion of Wahaha juice beverage dynamic commercial poster design scheme. This paper verifies the applicability of AHP in the commercial dynamic poster through an example, and endows the design process of the commercial dynamic poster with scientificity and comprehensiveness. It makes up for the defect of perceptual dominance with rational methods, and optimizes the promotion and publicity of enterprise products from the perspective of commercial dynamic posters.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
27 December 2022
ISBN
978-94-6463-064-0
ISSN
2589-4900
DOI
10.2991/978-94-6463-064-0_92How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lanchuan Wang
AU  - Yanhao Chen
PY  - 2022
DA  - 2022/12/27
TI  - Dynamic Commercial Poster Design Based on AHP in Digital Media
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 899
EP  - 908
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_92
DO  - 10.2991/978-94-6463-064-0_92
ID  - Wang2022
ER  -