Analysis of RV Marketing Strategy in North China Based on Big Data

DOI

10.2991/978-94-6463-064-0_75How to use a DOI?

Keywords

Big Data; SPSS; RV Marketing; SWOT; Northern Region

Abstract

With the development of Chinese economy, the improvement of people’s income level, the change of travel mode, climate conditions, natural and cultural resources and huge market, the RV industry in China has developed rapidly. In this study, 341 questionnaires were obtained, and the RV sales data were obtained from the website of statistics Bureau. SPSS statistical analysis method was used for data statistics, and the data model of RV sales in northern China was obtained. Using SWOT method to RV marketing opportunities, threats, advantages and disadvantages of the market analysis, the north of the RV marketing put forward marketing strategies to promote the north of China’s RV marketing and RV tourism development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Minhui Zhou
AU  - Xuefeng Yang
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of RV Marketing Strategy in North China Based on Big Data
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 729
EP  - 736
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_75
DO  - 10.2991/978-94-6463-064-0_75
ID  - Zhou2022
ER  -