An Analysis of Franz Image from the Perspective of Artistic Aesthetics

DOI

10.2991/icassee-17.2018.8How to use a DOI?

Keywords

artistic aesthetics; Franz; art hierarchy; analysis of image

Abstract

In ancient Chinese civilization, china is undoubtedly indispensable treasure. In 2001, the Chinese porcelain brand of "Franz" began to display its talent in the international stage. And then, Franz was quickly displayed in the showcases of world's major boutique. In the past century, the international market had been dominated by Europe, Japan porcelain. With the emergence of Franz, it changed the status quo. In this paper, the author puts forward four levels with the beauty of Franz images: artistic carrier, artistic language, artistic image and artistic connotation. And this paper is supported by the theory of artistic hierarchy in art aesthetics. It has made deep analysis of the artistic beauty of Franz for the audience to better understand the brand image of Franz. At the same time, the scholars can rich and develop the theory of art hierarchy through the analysis of the art works of Franz.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunmeng Weng
AU  - Yangyu Chen
PY  - 2017/12
DA  - 2017/12
TI  - An Analysis of Franz Image from the Perspective of Artistic Aesthetics
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 32
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.8
DO  - 10.2991/icassee-17.2018.8
ID  - Weng2017/12
ER  -