Proceedings of the 4th International Conference on Arts Language and Culture (ICALC 2019)

Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture

Authors
Rahmatsyam Lakoro, Agus Sachari, Agung EBW, Setiawan Sabana
Corresponding Author
Rahmatsyam Lakoro
Available Online 25 March 2020.
DOI
https://doi.org/10.2991/assehr.k.200323.044How to use a DOI?
Keywords
campaign, DRR, media design, oral culture, revitalization, Sundanese
Abstract
Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is decreasing. As an area with a high number of hydrometeorological disasters, Disaster Risk Reduction (DRR) campaign aim to raise awareness about these potential disasters is required, by revitalization of Sundanese oral culture. The design was developed by utilizing Sundanese idioms and then developed into a popular design idea for the current generation. The design thinking method developed promotes educational media that are close to the daily life of the flood-prone community in Bojongsoang, Bandung. The educational tools design concept aim to deliver the contents through the media that build knowledge and at the same time, educate the user about disaster. The common media using a physical platforms like information graphic creates the possibility to use virtual content for specific devices. The use of human, animal or mythological creatures is reliable as mascot and communicator in campaign of DDR awareness. Scenes in the disaster-prone area bring uncomfortable memory, but the development of idioms that related to the culture of the audience will help the acceptance of information. The information not only adds knowledge in the cognitive of the audience but also enriches their emotional experiences. As communication reaches the affective level, it would enable us to build the culture and habitual attitude to deal with a disaster or emergency.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
4th International Conference on Arts Language and Culture (ICALC 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
25 March 2020
ISBN
978-94-6252-939-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.200323.044How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rahmatsyam Lakoro
AU  - Agus Sachari
AU  - Agung EBW
AU  - Setiawan Sabana
PY  - 2020
DA  - 2020/03/25
TI  - Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture
BT  - 4th International Conference on Arts Language and Culture (ICALC 2019)
PB  - Atlantis Press
SP  - 363
EP  - 370
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200323.044
DO  - https://doi.org/10.2991/assehr.k.200323.044
ID  - Lakoro2020
ER  -