Design of Adaptive Defense System for Marketing Information Management Based on Blockchain Technology

DOI

10.2991/978-94-6463-222-4_6How to use a DOI?

Keywords

Blockchain technology; Marketing information management; Adaptive defense system design

Abstract

With the advent of Internet and information era, enterprises are facing more and more opportunities and challenges. In the fierce market competition environment, how to use advanced science and technology to improve their core competitiveness is a question that every enterprise needs to think about. At present, most enterprises in China still use traditional marketing methods for product sales and customer maintenance, and this backward marketing model has been unable to meet the new requirements of modern social development. Therefore, in order to better cope with the increasingly complex and changing external business environment, enterprises must change their existing marketing concepts and means, and apply advanced computer network technology to marketing activities, so that they can obtain accurate and effective data information and make scientific and reasonable decisions in a timely manner. This paper first understands the research background of the subject and the research status of related fields at home and abroad, and then, aiming at specific problems, combining the characteristics of distributed storage, non-tampering, traceability and so on of blockchain technology, leads to a brand-new marketing information management model-adaptive defense system of marketing information management based on blockchain technology. This system can realize the functions of real-time sharing, safe and reliable transmission, and smart contract execution of marketing information; finally, the feasibility and practical value of this system are verified by specific cases.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lin Liu
PY  - 2023
DA  - 2023/08/28
TI  - Design of Adaptive Defense System for Marketing Information Management Based on Blockchain Technology
BT  - Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023)
PB  - Atlantis Press
SP  - 62
EP  - 71
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-222-4_6
DO  - 10.2991/978-94-6463-222-4_6
ID  - Liu2023
ER  -