Insights into the Correlation Between Digital Marketing Effectiveness and the 5A Crowd Assets Model

DOI

10.2991/978-94-6463-222-4_16How to use a DOI?

Keywords

Digital marketing; 5A crowd assets; e-commerce; FMCG

Abstract

This paper examines the importance of crowd assets for the brand in the environment of changing FMCG consumer behavior and media. Based on the scientific analysis methodology for crowd assets of 5A model, this paper investigates the correlation and relevance of demographic behavior and consumer purchase from the perspective of different demographic characteristics. Based on this, methods for improving the efficiency of crowd assets operation are produced.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jialing He
AU  - Boyue Zhang
PY  - 2023
DA  - 2023/08/28
TI  - Insights into the Correlation Between Digital Marketing Effectiveness and the 5A Crowd Assets Model
BT  - Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023)
PB  - Atlantis Press
SP  - 171
EP  - 177
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-222-4_16
DO  - 10.2991/978-94-6463-222-4_16
ID  - He2023
ER  -