Research on Emotional Design of Ceramic Packaging
Hui Hang, Junjian Liu, Jianchun Shao
Available Online October 2015.
- 10.2991/icadme-15.2015.53How to use a DOI?
- ceramic packaging, emotional, emotional design
It analyzes research on emotional design of ceramic packaging. It is based on Donalod Norman's emotional design , to analyze the positioning of ceramic packaging design. Through the analysis of the consumers’ motive of self-consume, duty and selfish motives, it associated analyses three ceramic packaging design of the consume motivation, thus leads to the instinct level design strategy of the emotional design of ceramic packaging’s shape, decoration, material, green packaging; the interactive behavior level design strategy of the convenient humanized design, the interactional peak experience; and the reflection level design strategy of the realization of self-image, the emotional reflection, the reflection of memory.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui Hang AU - Junjian Liu AU - Jianchun Shao PY - 2015/10 DA - 2015/10 TI - Research on Emotional Design of Ceramic Packaging BT - Proceedings of the 5th International Conference on Advanced Design and Manufacturing Engineering PB - Atlantis Press SP - 267 EP - 271 SN - 2352-5401 UR - https://doi.org/10.2991/icadme-15.2015.53 DO - 10.2991/icadme-15.2015.53 ID - Hang2015/10 ER -