Network Analysis in Tourism Distribution Channels

DOI

10.2991/gecss-14.2014.98How to use a DOI?

Keywords

tourism distribution network, network analysis, case study

Abstract

Application of Network Analysis in tourism research is relatively new, especially in the study of tourism distribution channels. Network Analysis is employed to investigate the structure and pattern of relationships between actors in a network. This paper applies Network Analysis with ORA software to analyze tourism distribution channels. The results of the research show the pattern of the network between tour operators and travel agencies and between tour operators. Network Analysis also reveals the cooperation and cohesion of the network as well as the network dynamics between the case study tour operator and its travel agencies over a period of time.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ananda Jeeva
AU  - Mai T.T. Tran
PY  - 2014/01
DA  - 2014/01
TI  - Network Analysis in Tourism Distribution Channels
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 392
EP  - 395
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.98
DO  - 10.2991/gecss-14.2014.98
ID  - Jeeva2014/01
ER  -