Coral Business in the Era of Covid-19; A Review from the Perspective of Consumers’ Purchasing Intention

DOI

10.2991/aebmr.k.210831.090How to use a DOI?

Keywords

coral, saltwater aquarium, consumers’ purchasing intention, environmental conservation, covid-19

Abstract

Business-related to marine life has the potential to be developed. People, especially the upper-middle class, really admire the beauty of these corals and marine ornamental fish through a hobby known as reefer. The coral or saltwater aquarium business is up-and-coming from a business perspective. However, the Covid-19 pandemic has brought a devastating effect on most businesses in Indonesia. This study aims to determine the consumers purchasing intention in corals and marine ornamental fish during the pandemic. The research method used was an explanatory survey. The research was conducted on the marine ornamental fish lover community at the “Indo Fish Club”. The population was 1452 people, and a sample of 100 people was taken. The sampling technique used is judgment sampling, which is selecting sampling based on the sample members’ characteristics that are adjusted to the research objectives. The results showed that consumers’ purchasing intention for corals during the pandemic was still high. Therefore, the saltwater aquarium business’s potential is very potential to be developed and get attention from the government because it can help environmental conservation programs and improve the economy after the Covid-19 pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rizki Adriansyah Rubini
AU  - Heny Hendrayati
AU  - Siti Aisyah
AU  - Ratih Hurriyati
AU  - Disman
AU  - Mochamad Achyarsyah
PY  - 2021
DA  - 2021/09/02
TI  - Coral Business in the Era of Covid-19; A Review from the Perspective of Consumers’ Purchasing Intention
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 454
EP  - 458
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.090
DO  - 10.2991/aebmr.k.210831.090
ID  - Rubini2021
ER  -