The Analysis of Brand Awareness Measurement in Amil Zakat Institution of Nu Care Lazisnu Bandung

DOI

10.2991/aebmr.k.210831.069How to use a DOI?

Keywords

brand awareness, marketing, measurement

Abstract

Amil zakat institutions must continue to compete positively by maintaining a positive image or making people aware that this institution can manage ZIS funds properly. To be known and remembered by the public, an institution must create and increase brand awareness. The method used in this research is a descriptive method to describe the brand awareness of NU CARE-LAZISNU Bandung with a sample of 100 respondents from Bandung. In this study, researchers distributed questionnaires to respondents. Based on the analysis of brand awareness measurement in NU CARE-LAZISNU, Bandung has not been able to occupy the top of mind and brand recall because the value obtained is minimal. NU CARE-LAZISNU Bandung is at the brand recognition and unaware stage. NU CARE-LAZISNU Bandung’s marketing strategy can carry out by using social media because the community is now inseparable from social media.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Linda Mauliani Purnamasari
AU  - Ratih Hurriyati
AU  - Puspo Dewi Dirgantari
PY  - 2021
DA  - 2021/09/02
TI  - The Analysis of Brand Awareness Measurement in Amil Zakat Institution of Nu Care Lazisnu Bandung
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 354
EP  - 357
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.069
DO  - 10.2991/aebmr.k.210831.069
ID  - Purnamasari2021
ER  -