The Analysis of Millenials’ Intention to Use the OVO E-Payment

DOI

10.2991/aebmr.k.210831.070How to use a DOI?

Keywords

technology acceptance model, e-payment, intention to use

Abstract

Technologies have developed rapidly since the internet invention. Collaboration to collect information is now easier. Thousands of applications have emerged and helped business activities become more efficient and effective. The financial industry also explores this development. The government is utilizing the development by launching a GNNT (National Non-Cash Movement) program through Bank Indonesia to promote the awareness of e-money by the public, business people, and government institutions. Although e-money is increasingly being used, money is still a dominant transaction instrument in Indonesia. This study aims to analyze millennials’ intention to use OVO e-payment. The research type is qualitative with a descriptive approach. The data collection technique is a literature study. Based on the data, the number of level 1 and 2 millennials is 117. The authors randomly took 50 subjects. The results showed that the Technology Acceptance Model (TAM), consisting of perceived usefulness and ease of use, can encourage millennials to use the OVO. The OVO startup must keep exploring information from big data to increase the interest in using this fintech.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fenny Damayanti
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - The Analysis of Millenials’ Intention to Use the OVO E-Payment
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 358
EP  - 361
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.070
DO  - 10.2991/aebmr.k.210831.070
ID  - Damayanti2021
ER  -