Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)

The Impact of the Mixture of Media Types on Perceived Diagnosticity in Crowdfunding: Project Complexity as a Moderator

Authors
Huaxin Wang, Xin Wang
Corresponding Author
Huaxin Wang
Available Online December 2018.
DOI
https://doi.org/10.2991/febm-18.2018.69How to use a DOI?
Keywords
Crowdfunding; Perceived diagnosticity; Mixture of media types; Project complexity
Abstract

This study investigates the impacts of the usage of the mixture of media types on perceived diagnosticity, as well as the moderating effect of project complexity in the context of crowdfunding. Laboratory experiments are used to test the hypotheses. Results show that (1) perceived diagnosticity is a strongly positive predictor of the investment intention; (2) compared with a combination of fewer media types, a combination of more media types used in a project presentation leads to a higher perceived diagnosticity of the project presentation; (3) the effect level of the mixture of media types on perceived diagnosticity could be moderated by project complexity.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2018
ISBN
978-94-6252-623-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-18.2018.69How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Huaxin Wang
AU  - Xin Wang
PY  - 2018/12
DA  - 2018/12
TI  - The Impact of the Mixture of Media Types on Perceived Diagnosticity in Crowdfunding: Project Complexity as a Moderator
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 307
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.69
DO  - https://doi.org/10.2991/febm-18.2018.69
ID  - Wang2018/12
ER  -